Campaigns

• Scheduling

• Advanced analytics

• Message validation and suggestions

• Optimized outreach for integrated tools (like ActBlue and Mobilize)

• Access to the Reply Queue

• Advanced targeting using Includes and Excludes

To create a campaign, click "New Campaign" to create an entirely new campaign, or click "Clone" to duplicate an existing campaign. You'll be guided through a two-step process to send out your campaign.

Step One: Basics

Here is where you'll set up the basic parameters of your campaign. You'll add the following fields:

• Campaign Name
  You'll be able to search by this later.
• Audience
  Your audience is who you are sending this campaign to. You can either send to your full list or send to a specific subset using uploads, saved filters, or lists from external tools.
• Goal
  Adding a goal will impact what is tracked in your Campaign Report/Analytics. The default goal is to send a basic message, but you can also set up a goal to track donations on ActBlue, event RSVPs on Mobilize, and other metrics in the future.

Step Two: Content

In this step,  is where you will add what is actually sent in your campaign. Add compelling content that will engage your recipients.

• Content Assistant
  The content assistant will help you by previewing your drafted messages. You can use this tool to cycle between recipients to see what your messages look like. You can also add recommended deliverability practices here, such as opt-out language and introductions.

• Testing
  You can send a text message here to yourself or other members of your team.

• Scheduling
  Your campaign may be sent immediately, or scheduled to be sent at a later date or time. Note that targeting is re-calculated at the time when the campaign is actually sent. Daisychain checks for scheduled campaigns every 10 minutes -- so if you schedule it for 1:03pm, sending won't actually begin until 1:10pm. 

Step 3 Review

During this step, you can review the number of recipients who will receive your message. 

Step 4: Report

Once your campaign is sent, you will be taken to the reports page. This is a page of analytics for your campaign that contains stats including:

• Audience Size
• Number of messages delivered
• Number of replies received
• Number of opt-outs
• Number of clicks (if you have short-links turned on)
• Number of conversions (if you are using an integrated tool and a campaign goal)

On this step, there are also links to:

• Download all messages sent in the campaign
• View information about which people clicked a link
• Manage the "reply queue"
• See details of any messages that weren't delivered